This will take place in partnership with Redpill Linpro, which was able to offer Avis a less expensive CRM tool with the same breadth and quality as the proprietary solutions on the market.

Come spring, Avis in Denmark, Sweden and Norway will be ready with a new integrated CRM system, which professionalizes and streamlines the work with sales and marketing and strengthens the contact to the company’s customers in the three Nordic countries.

“Avis needs a new and improved CRM system so we can increase the effect of our Nordic sales and marketing campaigns. It is crucial to our competitiveness that we can tailor the contact to customers in the sales channel and strengthen the communication to our many business partners throughout the Nordic region. At the same time, we want a high level of knowledge sharing in the Nordic region so we can benefit from the experiences of each individual country. We were impressed with the Open Source System, SugarCRM, which among other things has a very strong campaign module and the possibility for optional choices of special modules, for example the Avis card module and SMS module,” says CRM manager, Tom Orvei, of Avis Scandinavia.

Prior to the selection of a new CRM system, Avis conducted comprehensive research work to find out which IT system best suited the company’s needs.

Today, SugarCRM is the most used Open Source CRM product on the market. With specific tools, the system improves the users’ communication to customers and cooperation partners, increases control of the sales cycle and contributes to creating closer relations to the company’s various target groups.

More companies choose Open Source

“We are thrilled with the new fruitful partnership with Avis and we are full of respect for the company's courage to put new technology to use. At Redpill Linpro, we find that more and more companies that have not previously worked with Open Source are now also switching to the open IT systems. The reason for this is the high quality combined with the large, financial savings the companies gain. This becomes a particularly crucial argument in a time of crisis when IT systems need to be upgraded. Therefore, we also see a steadily growing market for professional Open Source services in the Nordic region, with SugarCRM for instance, which can be adapted to all lines of businesses,” says Kristian af Sandeberg, Product Manager Sugar CRM, Redpill Linpro.

Avis and Redpill Linpro expect to conclude a successful implementation of the new CRM system in the spring. This means that the extensive new system has been implemented in the corporation’s three Nordic companies in just five months.

Contact information

Kristian af Sandeberg, Product Manager SugarCRM, Redpill Linpro
Cell: +45 23300372
E-mail: kristian.af.sandeberg@redpill-linpro.com

Tom Orvei, CRM manager, Avis Scandinavia
Cell: +47 4807 0454
E-mail: tom.orvei@avis.no

About Avis

Avis is Scandinavia’s leading car rental company with more than 350 car rental locations and 15,000 rental cars distributed between Denmark, Sweden and Norway. The company rents out cars, mini busses, commercial vehicles and trucks. As a member of an international organisation, Avis also provides service in more than 170 countries with 5,100 rental locations around the world. Avis in Scandinavia has 1,200 employees. Read more at: www.avis.dk www.avis.no

About Redpill Linpro

Redpill Linpro is the Nordic region’s leading provider of professional Open Source services, which in addition to SugarCRM, is built up around products such as JBoss, Hibernate, PostgreSQL, Alfresco and more. In the support concept, there are among other things, the option for local support 24-hours a day, 365 days a year and on-site support. Amongst Redpill Linpro’s customers there are, in addition to Fullrate, larger Nordic companies and organisations within telecommunications, banking and finance, travel as well as logistics. Redpill Linpro has 180 employees distributed between offices in Copenhagen, Stockholm, Gothenburg, Karlstad, Oslo, Stavanger and Helsinki.

Oslo, 17 February 2009