This article explains how to use Nova Pro v1 as an autonomous CRM incident investigator that debugs lead source anomalies by reasoning through a bounded tool set and knowing what to use and when to stop. Although the example targets enterprises with data on AWS, the same framework applies to any data platform.
After recently starting to learn about AI models, prompt engineering, and fine-tuning, I quickly realized that public resources on integrating GPT into Salesforce Marketing Cloud (SFMC) were extremely limited—especially for practical, real-world use cases beyond content generation.
The first time I discovered the Playwright library, I was amazed by how much it could simplify repetitive tasks on UI-heavy platforms like Salesforce Marketing Cloud. But with the rise of LLMs, that power has jumped to an entirely new level. (Okay, I may be getting ahead of myself here—so let’s rewind and break it down.)
