Customer experience

After recently starting to learn about AI models, prompt engineering, and fine-tuning, I quickly realized that public resources on integrating GPT into Salesforce Marketing Cloud (SFMC) were extremely limited—especially for practical, real-world use cases beyond content generation. 

The first time I discovered the Playwright library, I was amazed by how much it could simplify repetitive tasks on UI-heavy platforms like Salesforce Marketing Cloud. But with the rise of LLMs, that power has jumped to an entirely new level. (Okay, I may be getting ahead of myself here—so let’s rewind and break it down.)