World Economic Forum (WEF) says: "The media industry has already been transformed by several waves of digitalization. To thrive, media enterprises will have to keep technology at the heart of what they do, helping them create compelling content and reach new audiences".
Some of the changes the sector has been through (or still is affected by):
- Gone from print to digital
- Gone from digital news to news broadcasting
- Gone from national audience to international audience
WEF also says: "Digital has become so important that the boundary between the media and technology industries has broken down.
According to "Digital pulse 2015" by Russell Reynolds Associates, 72% of media/publishing executives anticipate "moderate or massive digital disruption in the next 12 months"! So even if this industry is quite used to change, the road ahead is challenging and will call for (among other) catalytic roles, a culture that embraces the transformation, and true commictment.
Quite clearly this is also an industry where speed is of the essence, possibly giving new and coming start-ups a window of opportunity with new and profitable solutions and partnerships, if the large broadcasters are too slow to adapt. And, in addition many start-ups have an advantage in (often) being digitally native as apposed to traditional media/publishing that (often) need to acquire that expertise and adapt to the new scene.
WEF have identified three digital themes:
- Personalization and contextualization
- Content fragmentation
- Partnerships and industrialization
The themes will influence the digital transformation of media/publishing now and for some time ahead.
- Customer case - A-pressen
- Solutions & services - Integration & API, Agile IT Operations, digital workplace, automation, cloud, Varnish
- Videos, white papers & guides - Amedia - the road to Arena, API Ready E-book, 9 (+1) ways IT automation will make your organization more successfull, Connect the world
Also glance at:
Make the organizations internal and external information available in order to increase transparence, beneficence and speed of interaction internally, with customers and other organizations. This must happen within an ecosystem that is capable of delivering IT solutions in an ever increasing speed.